The main strategies which will help give you a planned approach for paid search are…
1. Goal-Setting and Tracking Strategy:? Goal-setting and tracking fit together. There is little point in setting goals unless you track your results and there is little point in tracking if you don’t use the results to identify new goals and tactics to drive performance. So need to select the right tools and process for tracking to get the desired objectives.
2. Keyphrase Analysis And Selection Strategy: Keyphrase analysis and selection are core to success in SEM. Identifying relevant key
phrases for your marketplace is crucial starting point both to starting and refining both paid search and SEO.
So it is most important to identify keyphrases related to your products and services. There are various free and paid tools available for identifying keyphrases and evaluating their potential. But experts are required for the same.
3. Resourcing and Agency Strategy: As a part of a strategic review of your search marketing or entire digital marketing effectiveness it essential to ask whether you have the most cost-effective combination of resources to plan and execute your paid search marketing.
So, it is most important for resourcing your search engine marketing using different types of agencies and internal resources.