Advantages of Paid Search (PPC) Marketing

1. Predictability: Traffic, rankings, returns and costs tend to more stable and more predictable than SEO. It is more immediately accountable, in terms of ROI, while SEO can take much longer to evaluate.

More straightforward to achieve high rankings – you simply have to bid more than your competitors, although Google also takes the Quality Score of your ad into account. SEO requires long-term, technically complex work on page optimization, site restucture and link-building, which can take months to implement and results to occur.

2. Speed: PPC listings appear much faster, usually in a few hours (or days if editor review is required).

3. Flexibility: Creative and bids can also be readily modified or turned-off for particular times. The results of SEO can take weeks or months to be achieved. Content modifications to existing pages for SEO are usually included within a few days. PPC budgets can also be reallocated to in line with changing marketing goals (eg: a bank can quickly switch paid-search budget from ‘loans’ to ‘savings’).

4. Automation: Bid management systems can help financial predictability through using rules to control bidding in line with your conversion rates to reach an appropriate cost per sale. However substantial manual intervention is required for the best results for different search ad networks.

5. Branding effect: Tests have shown that there is a branding effect with Pay Per Click, even if users do not click on the ad. This can be useful for the launch of products or major campaigns.

9 thoughts on “Advantages of Paid Search (PPC) Marketing

  1. Kent

    Thank you for publishing this awesome article. I’m a long time reader but I’ve never been compelled
    to leave a comment. I subscribed to your blog and shared this
    on my Facebook. Thanks again for a great post!

    Reply
  2. Hal

    Hi there to every one, since I am actually keen of
    reading this webpage’s post to be updated on a regular basis.
    It carries nice information.

    Reply
  3. tin tuc tong hop

    Hellо, you use? to write excellent, but the lɑst fеw рosts have been k?nda
    boring? I miss yоur great writings. Past
    seveгal рosts are just a bit out of track! come on!

    Reply
  4. Barbara

    I?ve been surfing online more than three hours today, yet I never found any interesting
    article like yours. It is pretty
    worth enough for me. In my opinion,
    if all site owners and bloggers
    made good content as you did, the web will be a lot more useful than ever
    before.

    Reply
  5. Katherin

    This kind of clever work and coverage!
    Keep up the terrific works guys I?ve you guys to my own blogroll

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *